Sethi had joined the NBA in September 2019 to oversee the league’s basketball and business development initiatives in India.
While the NBA has begun the process of identifying a new leader for the India business, Scott Levy, MD for Asia, will oversee the India operations in the meantime.
“We are grateful for Rajesh’s contributions to the NBA and wish him all the best,” said Mark Tatum, deputy commissioner and chief operating officer, NBA.
Prior to NBA, Sethi was with the Essel Group, where he held various leadership roles at SITI Networks, Zee Entertainment Enterprises and Ten Sports. He was chief business transformation officer at SITI since 2017, and CEO of distribution and sports business at Zee prior to that.
He was also the CEO of Ten Sports, before it was acquired by Sony Pictures Networks India.
Prior to the spread of the Covid-19 pandemic, NBA was exploring the possibility of a league in India within the next five years Sethi had told ET that NBA India had already received interest from over 25 corporates to buy teams. The association had also shortlisted 22 arenas.